Legal

The museum processes Personal Data about the User if the latter

• visits websites of the museum,
• applies for or uses products or services offered by the museum online; this includes, in particular, registration for specific services or web content only accessible by means of a personal login and subscriptions to print media or online newsletters,
• obtains, installs and/or uses apps of the museum from the relevant app stores, or
• takes part in a competition.

In selected cases, Personal Data is processed if the museum records telephone calls with Users, whether this be to meet its own legal obligations or for training or quality assurance purposes.
The museum processes the personal data (such as name, gender, address, e-mail address, telephone and fax number) that the user expressly and actively makes available to the museum. This also applies if the user takes part in events of the museum (online or in person). The web server of the museum automatically records details of the user's visit (such as IP address, browser type and version, operating system used, originating website, pages accessed, date, length of visit).

By processing Personal Data according to this Privacy Statement, the museum is able to improve the quality of its products and services.

Personal Data is processed for the following purposes in particular:

• technical management as well as research and further development of websites,
• user administration and marketing,
• user information on the services and products rendered by the museum, provided the User has given their consent for this,
• selecting competition winners and awarding prizes,

The museum processes your Personal Data according to the applicable law. Depending from the processing purpose, the legal basis for the processing of the User’s Personal Data will be one of the following:

(a)   necessary for the legitimate interests of the museum, without unduly affecting your interests or fundamental rights and freedoms,

(b)   necessary for taking steps to enter into or executing a contract with the User for the services or products requested or for carrying out our obligations under such a contract,

(c)   User’s consent.

Examples of the “legitimate interests of the museum” referred to above are:

• pursuing certain of the above mentioned purposes
• exercising the museums’ rights, including the freedom to conduct a business and right to property,
• providing products and services and assuring a consistently high service standard across the museum, and keeping our customers, employees and other stakeholders satisfied, and
• meeting our accountability and regulatory requirements,

in each case provided such interests are not overridden by the User’s privacy interests.

The User authorizes the museum to transmit Personal Data to employees, agents or other third parties within or outside the country where the User lives in order to provide services and for the purposes indicated above. Employees, agents and other third parties which have access to Personal Data are required by the museum to ensure compliance with all applicable data protection provisions. Any person who authorizes the museum to access their Personal Data as defined in this Privacy Statement will be made aware of the data security and data protection implications. When Personal Data of the User are transferred to other countries, the museum will ensure data protection by granting the protection level required by the applicable law, e.g. by adopting EU Standard Contractual Clauses (SCC) or similar safeguards.

The museuem reserves the right to disclose Personal Data to regulatory and supervisory authorities, as well as, pursuant to this Privacy Statement, to Analysis Service Providers. In so doing, the museum will comply at all times with applicable regulations, laws, court orders or official requests.

The museum protects Personal Data with appropriate physical, electronic and process-related security measures, such as firewalls, personal passwords, encoding and authentication technologies. Personal Data collected via a website owned by the museum will be encrypted during transmission using SSL Secure Sockets Layer (SSL) technology, which currently provides the best-available security for data transfers.

Users whose Personal Data is processed within the scope of this Privacy Statement have the following rights:

to receive information on whether the museum may save Personal Data and what form this Personal Data may take (which categories of data, recipients or categories of recipients, retention periods for Personal Data or criteria governing retention periods)

• to receive a copy of the Personal Data
• to request the rectification of Personal Data if it is incorrect
• to request the deletion of Personal Data
• to request restrictions on processing Personal Data
• to receive Personal Data in a structured, accessible and machine-readable format (if available)
• to submit an objection to processing, especially for the purpose of direct advertising

The rights specified above may be denied or restricted if the interests, rights and freedoms of third parties take precedence or if processing is necessary to establish, exercise or defend legal claims of the museum.

Queries in relation to processing Personal Data are to be directed to the Data Protection Officers of the museum:

Schweizer Finanzmuseum
c/o SIX
Compliance
Hardturmstrasse 201
CH-8005 Zürich

E-Mail: dataprotection@six-group.com

Users have also the right to make a complaint to the data protection authority responsible for them or in the place where they think an issue in relation to the Data has arisen

The museum will only retain your Personal Data for as long as necessary to fulfil the purpose for which they were collected or to comply with legal or regulatory requirements.

The websites of the museum may contain hyperlinks to other websites which are not operated or monitored by the museum. Third-party websites are not subject to this Privacy Statement. The museum is not responsible for their content or how they handle Personal Data. 

Functions (plugins) of third-party providers or social media platforms (Facebook, Twitter, Google+, etc.) are embedded into the websites of the museum. These plugins enable the User to share content on the social networks mentioned. The interfaces are deactivated by default when the website is accessed. This means that no Personal Data is transmitted to the respective third-party providers without intervention on the part of the User. Once the User has activated the interfaces, data (incl. also Personal Data) is automatically transmitted to the relevant third-party providers by the plug-ins. If the User is simultaneously logged in to the network of the respective third-party provider when they visit the website, the third-party provider can assign the visit to the User's network account. The museum has no influence on this. The purpose and scope of such a form of data collection and the further processing and usage of Personal Data are outlined in the data protection guidelines of the individual social networks. Users can also obtain information there on rights and settings options in relation to protecting their privacy.

Stiftung Sammlung Historischer Wertpapiere
Baslerstrasse 100
4600 Olten
Switzerland

e-mail: info@finanzmuseum.ch

Anyone affected by the processing of Personal Data can withdraw their consent to this effect at any time. This must be done in writing or by e-mail to the Data Protection Officer of the museum.

The websites of the museum use cookies, which are saved on the User's computer. These enable the museum to retrace the User's visit and to save their preferences if they switch pages or revisit the website at a later date.

Cookies particularly serve the following purposes:

• save the User's preferred language and country settings
• perform a statistical analysis of the number of users and of their usage habits
• improve the loading speed of the individual pages

The User can control cookie specifications via their browser settings. The relevant browser options and instructions on use can generally be found in the browser manual or help file. If the User rejects, blocks or deactivates cookies, this may restrict the availability of the services offered via the website. In addition, parts of the website may not work correctly under certain circumstances

The museum analyses how its websites are used with the help of third-party analysis tools, such as Google Analytics (hereinafter «Analysis Service Providers»). The museum assumes no responsibility or liability for any data processed by Analysis Service Providers.

Google Analytics
Google Analytics, a web-based analysis service by Google Inc. (hereinafter “Google”), uses cookies, which are saved on the User's computer. The information generated by the cookie concerning their visit is usually sent to and stored on a Google server in the USA. If the museum activates IP anonymization for this website, Google shortens the User's IP address within Member States of the European Union or in other partner states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and anonymized there. Google evaluates the information that has been saved on behalf of Google for the purpose of compiling reports on the website's usage and in order to provide other associated services for the museum. Google may combine the IP address transmitted from the User's browser by Google Analytics with other data that has been collected.

Captchas
In specific cases the  museum uses the Google reCAPTCHA v2 to avoid the usage of text fields by automated programs/bots. It helps to support the security of our website and to avoid spam for Users. This is our legitimate interest and fulfills our legal obligation.
The collected data is hardware and software information, such as device and application data and the result of integrity checks. This data will be sent to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The data will not be used by Google for personalized ads.
Further information can be found in their privacy policy: https://policies.google.com/privacy. Further documentation can be found here: https://developers.google.com/recaptcha/, https://www.google.com/recaptcha/admin/create

Tracking pixels
The museum may use customized electronic marketing technology based on “tracking pixels” provided by Facebook, Twitter, LinkedIn, and Google. A tracking pixel collects information from the header of a webpage, such as a visitor’s IP address or browser, which is forwarded to an advertiser (Facebook, Google, etc.) for the purpose of providing advertising to its customers that is based on their personal interests. The museum may use tracking pixels to investigate the effectiveness of advertising for statistical and market research purposes. The data that is collected cannot be used to identify the User as it is anonymous. However, above advertisers do store and process this data. More information on how they process data can be found in the privacy policies of Facebook, Twitter, LinkedIn, and Google.

About Cookies

Cookies are small pieces of data that are saved on your computer when you visit a website. Cookies are typically consisting of letters and numbers, that a website asks your browser to store on your computer or mobile device. Using cookies allows a website to remember choices and actions you have made over time. Cookies on this website have been implemented to operate the website, measure entries and do different tasks like remembering your language settings and improving your experience. By using cookies we want to provide you with content and advertising tailored to your interests based on your activities on this website. This policy provides you with information about the types of cookies we use and their purpose.

Cookie Types

Necessary Cookies: As your visit of our websites is not possible without these cookies they cannot be disabled. They enable you to navigate and to use our features, make your settings reappear, such as text size, fonts and other parts that you can customize, and to provide personalized features. Such cookies may also allow you to leave and return to our site without re-authentication.

Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies: These cookies are necessary to provide services you have asked for, such as watching a video or sharing articles. The information these cookies collect may be anonymized and shared with third-parties. Interactions with these features are governed by the privacy policy of the third party company providing it.

Targeting Cookies: These cookies collect information about how visitors use our websites, for instance which pages are visited. The services in question are provided e. g. by Google LLC; for users in the European Economic Area (EEA) and Switzerland, the Irish Google Limited Ireland is responsible. The information is transferred to Google, where it will be stored and analyzed, whereby we assume that no personal tracking takes place in this context solely through the use of our website. This data may also be transferred to the USA based on the Standard Contractual Clauses (SCCs), which are one of the recognized safeguards according to the GDPR.

You may revoke your consent to the use of web analysis (opt-out) at any time, either by downloading and installing the provided Google Browser Plugin (or different tool with similar capabilities) or by administrating your consent. 

If you have given consent to be tracked by SIX’s Targeting Cookies, Marketo’s Munchkin tracking cookie (_mkto_trk) is subsequently set. This allows SIX’s websites to track visitor behavior on the specific pages they have browsed or engaged with, and also link a visitor to the recipient of an email marketing campaign to measure campaign effectiveness in Marketo. Munchkin also sends web page visits and link clicks as event activities to Marketo. Tracking is performed anonymously until the visitor identifies themselves by submitting a form where they also provide explicit consent via a voluntary checkbox to be identified and tracked. The data provided is stored and processed in Marketo directly, allowing SIX to use this information for target group creation, interest segmentation, lead generation, experience optimization, and to deliver contextual, permission based marketing campaigns. The default lifespan of the Munchkin cookie is 2 years.

Last updated: 26 May 2023

¹ The Swiss Finance Museum is operated by the charitable foundation “Stiftung Sammlung historischer Wertpapiere”, which is based in Olten.